Dietetic Technician Practice Test

Which of the following is not an example of good merchandising?

1. Fruit in a plastic container

2. Polished, clean unbruised fruits in a wicker basket

3. Pre-plated fruit plates with garnishes

4. Weekly-featured fresh fruits with creative presentations

The correct answer is: Fruit in a plastic container

Merchandising in a food context refers to how products are displayed and presented to attract consumers' attention and encourage sales. The correct choice illustrates a practice that does not enhance the visual appeal or quality perception of the fruit being displayed. Fruit in a plastic container may lack the aesthetic appeal and natural presentation that is usually more effective in drawing customers. While it is convenient, it can also create a sense of sterility or artificiality that detracts from the freshness and natural beauty of the fruit itself. In contrast, the other options emphasize appealing presentations that enhance the attractiveness of the fruit, such as using wicker baskets, presenting plates artistically, or showcasing seasonal items creatively. These approaches are proven to engage customers and encourage them to make a purchase, which is a vital aspect of effective merchandising in food retail.